New Designers 100% Design Award

Award Prize:
9m² Stand at 100% Futures (emerging design talent zone at 100% Design London), to include enhanced web listing and Directory entry.

Judges Comments:
The judges remarked on his ‘good process; strong use of industrial materials which is original and utilitarian. James demonstrated passion and drive to succeed as a commercial designer.’

‘I am passionate about keeping the art of spinning alive as it is, like much British industry, dying out. I worked with a sixth generation spinner on my collection,’ explained James. He wants to set up a shop and design consultancy with a colleague from his course. Meanwhile in the lead up to 100% Design in September he says, ‘I will endeavour to make my stand as good as possible and develop my designs and products ready for September. It’s a fantastic opportunity – it’s the biggest show of its kind. I am overwhelmed to have won and feel like all the hard work has paid off.’