University: Edinburgh Napier University
Stand Number: FP14
Judges Comments: ‘We appreciated Jack's project because his starting point was an approach to sustainability that was not predictable. Having found that 90% of bikes were written off due to frame damage, he found a clever, innovative way of bringing scrap back to life. He was passionate, intelligent and articulate, and had thoughtful answers to our questions. His designs had a solution-driven aesthetic and the application of the concept could be far, far wider.
Winner’s comment: ‘There's no substitute for hard work – almost all tutors said Tinker couldn't be achieved in a year, but my tutor Will Titley set it as a challenge from Day 1. This is the first win for Napier in their whole time at New Designers, so I'm immensely proud to represent them.’
- £1,500 cash prize sponsored by the Business Design Centre.
- £1,000 worth of legal advice & services from specialist intellectual property lawyers, Briffa, including a year's free membership to their DesignProtect insurance service.
- £2,030 worth of invaluable accounting and taxation advice from Creative industry accountancy experts; Rhodes & Rhodes.
- Dedicated ½ day focus with creative sector PR consultancy, Four Colman Getty, worth £500.
Part 2 Judges:
Theo Williams,Theo Williams Ltd
Malcolm Garrett, Images & Co
Lynda Relph-Knight, Lynda
Sunita Yeomans, Sshy Creative Ltd
Adrian Wright, DesignWright Studio Ltd
Laura Snoad, freelance journalist