Are you an emerging designer looking for guidance from leading brands in the design industry? 

We have on hand the brilliant, Peter Kay, Head of FMCG Design, DCA Design, to provide career changing advice. Discover what advice this professional would give themselves at the start of their career, where they source their inspiration and why ND is important to him and this brand.

Looking back to the start of your career, what advice would you love to give yourself?

 I would like to tell myself what an amazing privilege it is to be able to spend a whole career working as a Product Designer!!! – I would be amazed to hear that I would spend 35 years helping make the world a better place and making people’s lives a little better. What fantastic people I would meet and work with, what challenges and problems I have been involved in solving through the creative problem solving skills I honed at University.

Who or what inspires you?

Design is a team sport and the team at DCA are amazing! Working collaboratively with experts in their own fields is the best way to find creative solutions to any problem. Seek out like minded individuals who will inspire and challenge you is how great design is achieved.

Why is New Designers important to you/your brand?

New Designers brings together some of the most talented and inspiring graduating designers each year. We are very proud to help to support, promote and be associated with this unique collection of promising creative potential, who are vital for the future of DCA and the design industry as a whole.