Are you an emerging designer looking for guidance from leading brands in the design industry? 

We have on hand the brilliant, Ross Pascoe, Chief Technology and Design Officer, Stannah, to provide career changing advice. Discover what their 2022 trend predictions are, how they remain positive and why ND is important to them and their brand. 

What are your predictions for 2022 design trends and themes?

2021 has obviously been a challenging year but I think design has benefited from the adaption and invention that has accrued as result of changes brought on through social lockdown. It has proven to many people that our reliance on movement and social, physical contact/interaction is not always necessary. Work and shopping habits have changed and I think this will similarly influence design In other areas. With use cases now clear and technologies like augmented reality and gesture recognition available, we will interact with everyday activities and products in a new way.

What does resilience mean to you?

Reliance to me is the ability to learn and move forward from a situation that has not gone as planned. In product development your ideas and tests will most likely not turn out as planned. Resilience is the ability to turn that negative result in to improving what’s next. Throughout my career there are many more products and developments that have stayed on the shelf or returned to the shelf compared ones that have been launched and cemented their place. It’s important to not focus on the ones that didn’t make it but to learn from them to make the one that does a success.

Why is New Designers important to you and your brand?

New Designers is important to Stannah as we recognise how important it is to support future product developers, engineers and creatives into industry and through this also encourage younger pupils to consider the sector. We have also benefited directly through new ideas, insights and enthusiasm from the New Designers that have joined us for internships and full-time roles. As an organisation that recruits graduates New Designers gives us the opportunity to meet amazing graduates from a wider selection of universities than we might normally see.