PRIZE: The prize given includes a £1,000 cash prize to support the development of your design career/product development, alongside ongoing mentoring and opportunities to discuss your product and design ambitions with industry experts.
OVERVIEW: Present work of an outstanding and original nature where colour features as a fundamental element of the design which contributes significantly to its success. The work should have a notable positive effect on the user and environment.
RELEVANT FOR: Furniture, Product & Industrial Design, Spatial Design, Visual Communications (Graphic Design, Illustration & Animation, Motion & Digital Arts).
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Submit your entries by Friday 14 August (23.59PM).
WINNER NAME: Naomi Cairns @ncairnsdesign
UNIVERSITY: BA Product Design, DJCAD, University of Dundee
TITLE OF WORK: Affinity
DESCRIPTION OF WORK: Affinity uses colour to connect people without words. People using this product can communicate by scanning something around them to share, encouraging people to start a conversation abstractly. Affinity aims to help people feel more connected with one another and lets people know when someone is thinking of them.
AWARD BRIEF DESCRIPTION: Present work of an outstanding and original nature where colour features as a fundamental element of the design which contributes significantly to its success. The work should have a notable positive effect on the user and environment.
JUDGES COMMENTS: We are thrilled to announce that Naomi Cairns product design graduate of DJCAD University of Dundee is the winner of the second Colour in Design Award 2020 with her project ‘Affinity’ which uses colour to combat loneliness. Her product is designed to allow people to send their thoughts and feelings through coloured light sequences which remind the recipient that friends are thinking of them. In a world where we are more isolated from each other than ever, Naomi has created a small but significant solution to missing contact with the ones we love.
AWARD PRIZE: The prize given includes a £1,000 cash prize to support the development of your design career/product development, alongside ongoing mentoring and opportunities to discuss your product and design ambitions with industry experts.