Business Design Centre New Designer of the Year Award

SPONSORED BY:

Business Design Centre

WINNER

Beth Somerville

Stigma Stamen and Mountain Fold

Falmouth University

RUNNER UP

Joe Shevelan

Balance

Hereford College of Arts

AWARD PRIZE

£1,250 cash prize

Runner up – £750 cash prize

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PROJECT DESCRIPTION

Stigma Stamen and Mountain Fold – Beth Somerville

3D hand beading technique over digital embroidery to emulate the lines and colour of mountains at dawn.

Balance – Joe Shevelan

Balance is a collection of hand forged rocks. Some are jewellery designed to be worn, and at the end of the day, the wearer returns them to the stack along with the ‘weight of the day.’ Each group functions as objects of contemplation to enhance wellbeing.

AWARD CRITERIA

The Business Design Centre (BDC) is proud to present the New Designer of the Year Award. 

With one winner for each week of the event, these awards are highly prestigious and give the winning graduate the highest adulation at the event. 

→ PASSION

This person’s work should reflect their personal values and incorporate this into the thought processes of how their work might develop from here. They should be able to demonstrate their passion for what they do and have an understanding of its potential future and commercial viability.

→ INNOVATIVE

Through a blend of personality, talent and drive, innovation should sit at the very core of this individual. They will display a proactive way of looking at things in fresh and original ways. 

→ QUALITY

This individual’s work should demonstrate quality of making, drawing, composition and presentation. Clarity in their thought processes demonstrating cohesion within their collection ensuring a common thread, style or story.

→ INSPIRING & ENJOYABLE

The candidate to have an open, ‘can do’ attitude towards their work and achievement. Be able to bounce back when obstacles or disappointments face them enabling them and their work to thrive.