Winner: Chloe Grieve
Title of work: Shape Play
University: Edinburgh College of Art
Chloe took a very personal story and developed a very cohesive design project full of playfulness, sense of happiness and fun. We are impressed that something so personal can have such a wide reaching application.
The Business Design Centre are pleased to award the winning graduate £1,000 to go towards the development of their design career. In addition, the runner up of this award will receive £500.
Image: Chloe Grieve, Winner of the New Designer of the Year Award 2022.
→ JUDGING CRITERIA
The Business Design Centre (BDC) is proud to present the New Designer of the Year Award. With one winner for each part of the event, these awards are highly prestigious and give the winning graduate the highest adulation at the event.
To help us find the BDC New Designer of the Year winner, please read the criteria below as to what we look out for.
This person’s work should reflect their personal values and incorporate this into the thought processes of how their work might develop from here. They should be able to demonstrate their passion for what they do and have an understanding of its potential future and commercial viability.
Through a blend of personality, talent and drive, innovation should sit at the very core of this individual. They will display a proactive way of looking at things in fresh and original ways.
This individual’s work should demonstrate quality of making, drawing, composition and presentation. Clarity in their thought processes demonstrating cohesion within their collection ensuring a common thread, style or story.
→ INSPIRING & ENJOYABLE
The candidate to have an open, ‘can do’ attitude towards their work and achievement. Be able to bounce back when obstacles or disappointments face them enabling them and their work to thrive.