Business Design Centre New Designer of the Year Award


Business Design Centre


Tabitha Dudley


Northampton University


Ellen Callaghan


Loughborough University


£1,250 cash prize

Runner up – £750 cash prize

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Frisson – Tabitha Dudley

Frisson is a 220 page interactive self-help resource. Targeting 18-24 year olds, the book features six chapters, each geared toward the exploration of a different bodily sensation and offering a different way to self soothe. Tabitha developed the project in response to the loss of sense of self through Covid. The book is interspliced with QR codes which link to interactive animation media and motion graphics. 

Rae – Ellen Callaghan

The cervical screening device is intimidating and archaic, 1 in 3 women aged 25-29 do not attend their cervical screening appointments due to intimation, embarrassment, and trauma. Additionally, trans and gender non-confirming people may avoid cervical screenings for fear of being misgendered and experiencing disphoria.  

Rae is an at home cervical screening alternative. The device is applied like a tampon so the experience feels more familiar to the user. An internal mechanical swap spins once inserted which retrieves an accurate and significant sample that can be used to screen for cervical cancer.

Cervical cancer is 99.8% preventable with regular screening and vaccinations. Rea helps make more screenings possible by bringing the screening home. 



Ben Carroll – Design Engineering Director, Native Design

Dominic Traynor – Education Evangelist EMEA, Adobe

Emma Hauldren – Communications Design Director, D-Ford London, Ford Motor Company

Mike Davies – Associate Creative, PriestmanGoode

Phillip Rose – Sony Design Europe

Sheridan Coakley – Founder & CEO, SCP

Sujata Burman – Editor, London Design Festival


The Business Design Centre (BDC) is proud to present the New Designer of the Year Award. With one winner for each part of the event, these awards are highly prestigious and give the winning graduate the highest adulation at the event.

To help us find the BDC New Designer of the Year winner, please read the criteria below as to what we look out for.



This person’s work should reflect their personal values and incorporate this into the thought processes of how their work might develop from here. They should be able to demonstrate their passion for what they do and have an understanding of its potential future and commercial viability.


Through a blend of personality, talent and drive, innovation should sit at the very core of this individual. They will display a proactive way of looking at things in fresh and original ways. 


This individual’s work should demonstrate quality of making, drawing, composition and presentation. Clarity in their thought processes demonstrating cohesion within their collection ensuring a common thread, style or story.


The candidate to have an open, ‘can do’ attitude towards their work and achievement. Be able to bounce back when obstacles or disappointments face them enabling them and their work to thrive.