Winner: Aashi Srivastava
Title of work: Maia, Mum’s Relief
University: Loughborough University
Impactful and well-researched solution covering physical, digital service.
£500 cash prize to support the development of your design career, alongside an opportunity to visit our Cambridge campus, tour our facilities and meet our design team, with drinks on our roof top bar weather permitting.
Image: Aashi Srivastava, Winner of the Cambridge Consultants Associate Prize for Breakthrough Design 2022.
Judges will be looking for the most creative and novel solution to an unmet user need in the medical, consumer, energy or industrial space. Solutions will be judged based on their quality of presentation, level of impact and differentiation, ease of use, appropriateness of form, feasibility of function and ethical / sustainable consideration. The design must have a physical component, although this can form part of a connected eco-system.