Coregeo® Fresh Produce Award

SPONSORED BY:

Coregeo® 

PRIZE: The prize includes £1,000 to support the development of your graphic design career, alongside the opportunity to be on the Coregeo® agency and graphic design roster for 2021, giving you further design opportunities for the existing Coregeo® brands, such as Pink Lady® apples and Tenderstem® broccoli, or new brands in the development pipeline.

OVERVIEW: Create a NEW Brand for the Melon Category.

RELEVANT FOR: Graphic Design.

Submit your entries by Friday 14 August (23.59PM).

WINNER NAME:

Emily Smith, @emilyesmith.design

UNIVERSITY:

Visual Communications (Graphic Design & Illustration), University of Wolverhampton

TITLE OF WORK:

It’s Melon

DESCRIPTION OF WORK:

It’s Melon’ aims to be fun and exciting. Using hand-rendered type for the word ‘on’ creates a new way of reading the brand, giving a sense of readiness, showing that the products are fresh and ready to eat. The characters and smile icon gives a joyful feel to the brand.

AWARD BRIEF DESCRIPTION:

Coregeo were inviting the designers to create a NEW Brand for the Melon Category.

JUDGES COMMENTS:

Emily’s work showed a level of creativity, diligence, fun and strategic insight that elevated her presentation from others. The evolution of her branded designs across different mediums wowed us.

AWARD PRIZE:

The prize includes £1,000 to support the development of your graphic design career, alongside the opportunity to be on the Coregeo® agency and graphic design roster for 2021, giving you further design opportunities for the existing Coregeo® brands, such as Pink Lady® apples and Tenderstem® broccoli, or new brands in the development pipeline.