PRIZE: The prize includes £1,000 to support the development of your graphic design career, alongside the opportunity to be on the Coregeo® agency and graphic design roster for 2021, giving you further design opportunities for the existing Coregeo® brands, such as Pink Lady® apples and Tenderstem® broccoli, or new brands in the development pipeline.
OVERVIEW: Create a NEW Brand for the Melon Category.
RELEVANT FOR: Graphic Design.
Submit your entries by Friday 14 August (23.59PM).
WINNER NAME:
Emily Smith, @emilyesmith.design
UNIVERSITY:
Visual Communications (Graphic Design & Illustration), University of Wolverhampton
TITLE OF WORK:
It’s Melon
DESCRIPTION OF WORK:
It’s Melon’ aims to be fun and exciting. Using hand-rendered type for the word ‘on’ creates a new way of reading the brand, giving a sense of readiness, showing that the products are fresh and ready to eat. The characters and smile icon gives a joyful feel to the brand.
AWARD BRIEF DESCRIPTION:
Coregeo were inviting the designers to create a NEW Brand for the Melon Category.
JUDGES COMMENTS:
Emily’s work showed a level of creativity, diligence, fun and strategic insight that elevated her presentation from others. The evolution of her branded designs across different mediums wowed us.
AWARD PRIZE:
The prize includes £1,000 to support the development of your graphic design career, alongside the opportunity to be on the Coregeo® agency and graphic design roster for 2021, giving you further design opportunities for the existing Coregeo® brands, such as Pink Lady® apples and Tenderstem® broccoli, or new brands in the development pipeline.