Ford Design Award

SPONSORED BY:

Ford Automotive

WINNER

Name: Calum Gambrill

Title: Accessible & Inclusive Taxi 

Course: Product & Industrial Design

University: Ravensbourne University London 

FROM THE JUDGES

The real human rights insights identified by Calum made his entry a standout for us, as ‘Embark’ embraces human-centred design. He also identified an opportunity area for autonomous vehicles, which seems a great match for the needs he defined, illustrating the incredible scope for change this technology can provide

OVERVIEW

You’re going on a long journey; your autonomous vehicle has come to pick you up. How would you create the interior to be interesting, comfortable and engaging for the human whilst they are taken to their destination? Responses can be from any perspective, physical, digital, activities, experience, lighting, furniture, sound etc. we’d love to hear on anything.

DESCRIPTION OF WORK

Embark is an autonomous taxi service designed for people who have mobility impairments. It achieves this through an app that delivers an accessible autonomous vehicle to the selected location and takes the user to their desired location.

GALLERY

PRIZE

The prize given includes £1000 to support the development of your design career, alongside an opportunity to gain industry experience with a 2-month mentorship with our D-Ford designers.