FROM THE JUDGES
We loved the physicality of Jiaxuan’s work and the metaphorical use of materials.
We consider connection, relationships and time as significant to our category.
Jiaxuan’s innovative exploration made her our worthy winner.
Shift perceptions of the category ‘Greetings’, explore new thoughts and concepts for a future vision for Hallmark, be creative, find innovative and clever ways for the art of giving, pushing our products by reinventing the folded paper message.
DESCRIPTION OF WORK
Jiaxuan Zhong’s project considers social change and adjusting attitudes. As a contemporary art jewelller, Jiaxuan tries to use wearable pieces to discuss how isolating during the pandemic led to inspiration and changing attitudes to view the world in a more positive way.
The prize given includes a £1000 to support the development of your design career, alongside a virtual 1 month mentorship opportunity to experience working with our in house designers and Design Directors.