FROM THE JUDGES
We loved the paper world Ashleigh created as a means to store and narrate memories and personal experiences. Her evocative illustration and intricate three-dimensional storytelling demonstrated a delightful and lyrical response to our brief.
Shift perceptions of the category ‘Greetings’, explore new thoughts and concepts for a future vision for Hallmark, be creative, find innovative and clever ways for the art of giving, pushing our products by reinventing the folded paper message.
DESCRIPTION OF WORK
Ashleigh Blades’ entire portfolio of work uses colour to create friendly relatable illustrations, along with a high use of shape and space to get the viewer involved in the drawing and prompt their own reflection of the past and present. This is Ashleigh’s way of promoting the idea of stopping and thinking in a rushed society where no one takes the time to stop anymore.
The prize given includes a £1000 to support the development of your design career, alongside a virtual 1 month mentorship opportunity to experience working with our in house designers and Design Directors.