The Sainsbury’s Argos Home Award: Future Thinking – Print, Materials & Surface Pattern

SPONSORED BY:

Sainsbury's Argos Home

WINNER NAME:

Gemma Singleton @g_singletondesigns

UNIVERSITY:

BA (Hons) Textiles, Bucks New University

TITLE OF WORK:

Tokyo to Kyoto

DESCRIPTION OF WORK:

‘Tokyo to Kyoto’ is a journey into Japanese culture whilst exploring the visual concept and sensory benefits of biophilic design. Throughout my collection, I explored cultural activities such as fish markets. Intricate detailed drawings formed the basis of my prints which are then translated into digital designs.

AWARD BRIEF DESCRIPTION:

Sainsbury’s Argos Home invited the designers to create a capsule collection of print, pattern and product that they felt would appeal to their forward thinking home and furniture customers.

JUDGES COMMENTS:

We really enjoyed Gemma’s primary research and storytelling throughout the evolution of her final design concept. Great wellness link to biophilic design and connecting the consumer to nature through a strong colour palette and botanical motifs. A confident use of scale, composition and bold ink drawings translated through to commercial prints reflected beautifully onto 3D prototypes.

AWARD PRIZE:

The opportunity to sell their design for £500 whilst gaining mentoring from our inhouse creative studio to help kick start their career.