Gemma Singleton @g_singletondesigns
BA (Hons) Textiles, Bucks New University
TITLE OF WORK:
Tokyo to Kyoto
DESCRIPTION OF WORK:
‘Tokyo to Kyoto’ is a journey into Japanese culture whilst exploring the visual concept and sensory benefits of biophilic design. Throughout my collection, I explored cultural activities such as fish markets. Intricate detailed drawings formed the basis of my prints which are then translated into digital designs.
AWARD BRIEF DESCRIPTION:
Sainsbury’s Argos Home invited the designers to create a capsule collection of print, pattern and product that they felt would appeal to their forward thinking home and furniture customers.
We really enjoyed Gemma’s primary research and storytelling throughout the evolution of her final design concept. Great wellness link to biophilic design and connecting the consumer to nature through a strong colour palette and botanical motifs. A confident use of scale, composition and bold ink drawings translated through to commercial prints reflected beautifully onto 3D prototypes.
The opportunity to sell their design for £500 whilst gaining mentoring from our inhouse creative studio to help kick start their career.