Design Week Panel: Regenerative design in practice: embracing change in small and large design-led businesses

Design Week Panel: Regenerative design in practice: design experts and businesses discuss how to adopt circular design principles

Thursday 6 July

18:00 - 19:00


Tom Banks – Editor, Design Week

Adam Wade – MD, Anglepoise

Aoife Challis, Senior Creative Strategist, NewTerritory

Tom Meades – Gomi

Join Tom Banks, Editor of Design Week for a panel discussion on circular economy in design. We will hear from design-led businesses which are adopting circular design principles, including Adam Wade, Managing Director of Anglepoise, Aoife Challis, Senior Creative Strategist at NewTerritory and Tom Meades, Founder of Gomi.

All talks and workshops are free to attend with a valid ticket to New Designers. To attend a talk or workshop please book your ticket to New Designers, making sure to book on the corresponding day. You may then reserve your place to attend the talk or workshop using the link below.

Tom Banks has been editor of Design Week since 2016 and a journalist with the magazine since 2008, having started his career in 2005 as a music journalist.

As Design Week has evolved from a print to online magazine Tom has been part of a team which has kept topics like design education high of the agenda, along with social design and representation within the industry. (You can find the new Design, Climate, Action series on sustainable design here).

A destination for news, insight, career advice and inspiration, Design Week is the UK’s leading online design magazine covering graphic design, branding, packaging, product, interactive, retail, exhibition and much more.

Formerly the Technical Director, Adam Wade became Managing Director at Anglepoise in 2023, thanks to over 20 years’ experience in bringing great ideas to reality and commercial success. Recognised internationally with multiple patents and design awards, Adam has worked globally for retail and commercial clients in a range of industries. His aim every day is to get the best from the teams and partnerships we build, to create and support the best possible products, for users to enjoy for a lifetime. 

Aoife Challis, Senior Creative Strategist

Specialises in: CMX Strategy — Brand Strategy — Experience Design & Journey Mapping — Systems Thinking for Sustainability


With a deep knowledge of material processes and a passion for material cultures, Aoife’s experience spans craft to industrial process with the development of Print Block, a collective studio and community of creatives in Dublin, to a range of mobility focused CMX programmes which bring brand experience to life through thoughtful sensorial touchpoints.

A flexible thinker with a broad curiosity, Aoife interprets market and cultural signals to craft compelling narratives which unlock opportunities for compelling and memorable experiences.

Vision & Experience

Development of the onboard vision for Delta, the world’s largest airline by fleet and a household brand. Strategically crafting the experiential framework for the onboard experience through the lens of materiality, sensoriality and brand narrative.

Future Materials

Horizon setting for Airbus, one of the largest aviation OEMs globally. Through the lens of circular design principles, we developed evocative and challenging future scenarios. Grounded in a systems and materials lead approach, identifying actionable opportunities for ownable design language and brand expression.

NewThinking Lab

Developing the cuspal discipline of CMX through sensorial and material activations — promoting a culture of material literacy for our teams and clients alike. Through purposeful partnerships and engagements, we use our NewThinking framework to identify project opportunities through a systems focused, sustainability lens. An engaging space for exploration, learning and play.

Tom Meades is a co-founder and chief design officer at gomi, a design-led sustainable electronics company based in Brighton, UK. Tom graduated from the design school at the University of Brighton in 2017, and went onto setup gomi immediately after. His experience spans across 3D/Product Design, Circular Design and building Startups. Tom’s work has been exhibited at Paris Fashion Week, Dutch Design Week and is now stocked in stores such as MoMA in the US and Selfridges in the UK. His work at gomi has also featured in global media such as Forbes, HypeBeast, and Dezeen, and he has recently won a design award at Milan Design week. Learn more at