HALLMARK - EVOLUTION OF A LEGACY BRAND

Eve Gray, Creative Development Director, Hallmark
Heather Williams, Trend Strategist, Hallmark

Thursday 7 July, 12:00 - 12:45

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Hallmark is a legacy brand founded 100 years ago in the US, and 30 years ago in the UK. Join designers and creatives from Hallmark to discuss what it takes to endure as a legacy brand in the illustration sector in the digital age, combining entrepreneurial spirit with strategic approaches, creative ‘handwriting’, and multi-skilled designers.

EveGray
HeatherWilliams

PANELLISTS

Eve Gray (Creative Development Director, Hallmark)

Originally trained in Printed Textiles, Eve has lived in the world of art & design education for most of her career as a lecturer and course leader. Just a smidge over 5 years ago Hallmark became her new home when she joined the business as a Creative Studio Manager. Eve’s educational experience has certainly informed her approach at Hallmark in developing the design studio’s individual and collective creative voices.

Within her current role as Creative Development Director, Eve leads the Graduate Programme, which aims to support and champion first stage career development through placements and university projects.

A nurturer of creative talent and a lover of creative possibility, Eve works within a future facing context at Hallmark from strategy to product concepts and ideas.

Heather Williams (Trend Strategist, Hallmark)

Originally trained in Graphic Communication and Typography Heather began her career in children’s book publishing, then moving into the greetings card industry where she has in fact spent almost half of her life.
Heather has worked across many different aspects of the ‘greetings’ industry from toys and games to cards and wrap, innovation and currently as a Trend Strategist.
An ever-curious creative Heather likes to challenge the norm, question what is happening around us and formulate direction for Hallmark in our near and more distant future.
Heather is a change seeker, wholehearted enthusiast for all things creative and is fascinated by the skills and interests of new and emerging talent as a signifier for the new.