LEGO DESIGN: REBUILDING A PLAYFUL FUTURE

Nanna Ulrich Gudum, Head of Design & Innovation Excellence
Mathew Kipling, Senior Designer

Thursday 7 July, 11:00 - 11:45

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Creativity is instinctive in children – and just as essential in adults. Join Nanna Ulrich Gudum and Mathew Kipling as they discuss how LEGO Design unlocks creativity and play to build diverse teams, create a culture of innovation, and design play experiences that delight and inspire the builders of tomorrow.

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PANELLISTS

Nanna Ulrich Gudum (Head of Design & Innovation Excellence)

Nanna Ulrich Gudum joined the LEGO Group in 1996 as a Senior Designer and has had an impressive 26-year career driving innovation, creativity, and design across the LEGO product portfolio and experience. Through a wide range of design and senior leadership roles, Nanna has led the innovation and creative direction of a significant number of key product lines that have greatly contributed to the LEGO Group’s growth and success over the years, including LEGO Friends, LEGO Disney Princess, LEGO Elves, LEGO Creator, LEGO DOTS and many more. As an innovative design leader, she has driven the relaunch of several core LEGO product lines, such as LEGO DUPLO, LEGO Technic, LEGO Mindstorms and LEGO City.

In addition to her significant influence on the LEGO product portfolio and experience, Nanna is actively involved in a variety of initiatives across the LEGO Group and within the broader design community. She is a member of the Board of Directors for the Design Business Association and regularly speaks at conferences and has been a judge on a variety of global design awards. Nanna is a strong, visionary, and creative leader with a lot of passion and drive.

Mathew Kipling (Senior Designer)

Mathew is a multi-disciplinary Senior Concept Designer at the LEGO Group. He has been working within the LEGO Group’s Creative Play Lab for the past 8 years, with a focus on discovering future play experiences through innovation-lead design processes and user-centered design research. Mathew is also a graduate of Northumbria Universities’ Design for Industry course, having exhibited at New Designers in 2011.