New Designers

Finding happiness through colour with Zelma Balode

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We caught up with our 2019 Colour In Design Award Winner, Zelma Balode, to find out why colour is a necessary element to her design practice!

It is clear that colour is an integral part to your design process, tell us – what does colour in design mean to you?

Colour means joy and happiness to me. Colour creates endless possibilities for investigation, which can lead to unexpected journeys and later discoveries.

Choosing a colour palette not only enhances the design but can entirely shift a mood or perception. How do you go about curating this experience for your audiences?

This is true, colour is a powerful tool! In my own work I like to use colour to play with people’s perception by creating knitted fabrics that change colour depending on the angle they are viewed from. In this process the placement of colour in a fabric structure is integral as well as the contrast between the different shades and tones of it.

Do you have any predicted trends for 2020?

I wouldn’t go as far as to call them predicted trends, but the colour palette I am going for in my new project ‘Mirage’ involves a lot of colour blends – going from pastels and muted colours to bright and intense tones, then juxtapose them together to create unusual combinations of colour and powerful contrast.

Creative block is just the worst, what are your tips and tricks for smashing through this wall?

I know this will sound like a cliché, but the best way how to get through a creative block, is to change your surroundings, to go for a walk, hike, run, visit exhibitions, museums, even just for a couple of hours or a day if you can spare one, do anything that can give you new ideas and refresh your look upon life.

A world without colour! Tell us how you would cope?

It would be a miserable existence indeed, but I would try to escape it by exploring all the shades of grey that are possible.

Hypothetically, if your studio was a blaze and you could save ONE thing, what would it be?

My camera. Photography is such an integral part of my work I couldn’t live without it.

 

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Have you recently launched your new business? Looking to gain expert advice & design insight? Then don't waste another minute and get your application in! ⁠

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Are you a newly launched creative business? Do you need a platform to promote your collection or want to gain expert advice? ⁠Exhibit as One Year In this year at New Designers!⁠

Checkout our selection panel for 2020 & apply via the link in our bio!⁠

Deadline is the 31 Jan! Move quick! ⁠

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Seeing the beauty in all shapes, colours and sizes. Jessica Longstaff explores how colour can represent inside and outside with an influence on the human form. Checkout our interview over on our website!⁠

#ND #designers #design #colourindesign #creative #textiles #textiledesigner #material #colourintextiles #graduate #student
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Colour is at the core of textile designer @oliviajholland practice, allowing colour to shape the patterns of her collections. New Designers asked what are her predicted trends for 2020 and we found out that the future is….. ⁠

Head to our website to see the full interview! ⁠

#ND #designers #design #colourindesign #creative #textiles #textiledesigner #material #colourintextiles #graduate #student
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Product designer, @jenna_designn investigates beyond the aesthetic powers of colour and explores the science with her impressive design to help babie’s eye develop. Jenna gives us a sneak peek into her trend forecasting and explains why colour is so integral to her design world over on our latest interview series. Link is in our bio!⁠

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Week Two Colour In Design Award winner, @ellenadams_design carefully considers the affect colour pairing can have on the playful emotions of humans. ⁠

We put 6 questions to this innovative product designer to see what colour means to her practice!⁠

Link to blog is in our bio!⁠

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What does Colour in Design mean to you? ⁠

We caught up with Marianne Shillingford, the founder of the Colour in Design Award, to explore the endless opportunity colour brings to her world!⁠

Link is in our bio!⁠

Pictured: @toni.packham
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💥 TAKEOVER BY ONE YEAR IN ALUMNI 💥@jkwilliams_ Aside from non-fiction books I love working across a whole range of illustration areas. I’ve been lucky enough to work with some amazing people on projects such as advertising for The New York Times and The Collective Co-living as well as editorials for Popshot Magazine, The Telegraph and The Evening Standard Magazine amongst others. This is one of my favourite aspects of working as a freelance illustrator, having the opportunity to work on a wide and diverse range of projects with brilliant and interesting people!⁠

Thank you to everyone who has followed along with me on this ND takeover! I can’t speak highly enough of New Designers it was an amazing experience and a huge boost to my career. If you would like to see more of my work, find out more about Darwin’s Voyage of Discovery or have any questions for me head over to @jkwilliams_ ⁠

#OYI #newdesigner #newbusiness #exhibition #exhibitor #illustrator #artist #drawing #book #illustratingbooks ⁠#ND20 #exhibition #creative #design #designer #entrepreneur #businessdesign #business #product #shop #buyer #colourful⁠
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💥 TAKEOVER BY ONE YEAR IN ALUMNI 💥When I came to New Designers in 2017 my main exhibition was focused around a 26 page non-fiction book about reptiles that I created for my uni final major project. As I mentioned in my first post it was here I met my brilliant publishers Pavilion. I worked with them to turn that 26 page book into my first full 96 page non-fiction book Really Remarkable Reptiles which released summer of last year (an amazing and surreal experience). ⁠

@jkwilliams_⁠


#OYI #newdesigner #newbusiness #exhibition #exhibitor #illustrator #artist #drawing #book #illustratingbooks ⁠#ND20 #exhibition #creative #design #designer #entrepreneur #businessdesign #business #product #shop #buyer #colourful⁠

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