New Designers

Colour in product design with Jenna Bagnall

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Product designer, Jenna Bagnall investigates beyond the aesthetic powers of colour and explores the science with her impressive design to help babie’s eye develop. Jenna gives us a sneak peek into her trend forecasting and explains why colour is so integral to her design world!

It is clear that colour is an integral part to your design process, tell us – what does colour in design mean to you?

Colour is everything! When I first began designing, I never realised the importance of colour, and it took until my final major to understand how integral it is to our psychological system. Colour can completely alter the product itself and specifically how the consumer perceives it; more importantly it can influence the type of feeling you want to provoke within the user. With I-Glo, the colour was fundamental in creating an accurate, purposeful product which would act as a stimulant; combining colour and lighting, I designed a product that could adapt as a baby’s eyesight develops.

Choosing a colour palette not only enhances the design but can entirely shift a mood or perception. How do you go about curating this experience for your audiences?

For me, it’s all about how colour can make us feel. This starts with research and evidence from studies, whilst carrying out your own research and continuously testing and receiving feedback from experts and consumers. When designing I-Glo, I had to understand colour psychology and the science and developmental aspect behind colour in order to create a product that could improve visual development; if you provide continuous visual input into a baby’s eyes, the optic nerve grows, and the greater the development in the brain.

Do you have any predicted trends for 2020?

I have just completed a project on forecasting 2020 trends and Maximalism is about to dominate interior schemes, optimising our spaces with brighter, bolder prints and striking, pigmented colours. I think this will resonate throughout the year, alongside sustainable living which will be the driving force in many 2020 designs; in conjunction with dynamic, multifunctional products that will adapt to our way of living.

Creative block is just the worst, what are your tips and tricks for smashing through this wall?

Switch up your location, for me when I’m having a creative block, being in a new environment, surrounded by different scenery, always helps to stimulate the mind and I find helps you discover a new perspective and outlook on things.

A world without colour! Tell us how you would cope?

Colour is definitely undermined, especially in design. Colour is absolutely integral in whatever we do and subconsciously influences how we feel. Colour can help us develop and is much more powerful and influential on our minds than most people realise. So, a world without colour would be very dull!

Hypothetically, if your studio was a blaze and you could save 1 thing, what would it be? e.g. Our Marketing Manager has 3 paintbrushes that have travelled the world with her but are no longer any good to paint with.

I would have to save my notebook, its filled with ideas, drawings and contacts, all of which I could not lose!


Have you recently launched your new business? Looking to gain expert advice & design insight? Then don't waste another minute and get your application in! ⁠


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Are you a newly launched creative business? Do you need a platform to promote your collection or want to gain expert advice? ⁠Exhibit as One Year In this year at New Designers!⁠

Checkout our selection panel for 2020 & apply via the link in our bio!⁠

Deadline is the 31 Jan! Move quick! ⁠

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Seeing the beauty in all shapes, colours and sizes. Jessica Longstaff explores how colour can represent inside and outside with an influence on the human form. Checkout our interview over on our website!⁠

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Colour is at the core of textile designer @oliviajholland practice, allowing colour to shape the patterns of her collections. New Designers asked what are her predicted trends for 2020 and we found out that the future is….. ⁠

Head to our website to see the full interview! ⁠

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Product designer, @jenna_designn investigates beyond the aesthetic powers of colour and explores the science with her impressive design to help babie’s eye develop. Jenna gives us a sneak peek into her trend forecasting and explains why colour is so integral to her design world over on our latest interview series. Link is in our bio!⁠

#ND #designers #design #colourindesign #creative #light #babylight #designinglight #graduate #student
Week Two Colour In Design Award winner, @ellenadams_design carefully considers the affect colour pairing can have on the playful emotions of humans. ⁠

We put 6 questions to this innovative product designer to see what colour means to her practice!⁠

Link to blog is in our bio!⁠

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What does Colour in Design mean to you? ⁠

We caught up with Marianne Shillingford, the founder of the Colour in Design Award, to explore the endless opportunity colour brings to her world!⁠

Link is in our bio!⁠

Pictured: @toni.packham
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💥 TAKEOVER BY ONE YEAR IN ALUMNI 💥@jkwilliams_ Aside from non-fiction books I love working across a whole range of illustration areas. I’ve been lucky enough to work with some amazing people on projects such as advertising for The New York Times and The Collective Co-living as well as editorials for Popshot Magazine, The Telegraph and The Evening Standard Magazine amongst others. This is one of my favourite aspects of working as a freelance illustrator, having the opportunity to work on a wide and diverse range of projects with brilliant and interesting people!⁠

Thank you to everyone who has followed along with me on this ND takeover! I can’t speak highly enough of New Designers it was an amazing experience and a huge boost to my career. If you would like to see more of my work, find out more about Darwin’s Voyage of Discovery or have any questions for me head over to @jkwilliams_ ⁠

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💥 TAKEOVER BY ONE YEAR IN ALUMNI 💥When I came to New Designers in 2017 my main exhibition was focused around a 26 page non-fiction book about reptiles that I created for my uni final major project. As I mentioned in my first post it was here I met my brilliant publishers Pavilion. I worked with them to turn that 26 page book into my first full 96 page non-fiction book Really Remarkable Reptiles which released summer of last year (an amazing and surreal experience). ⁠


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