New Designers

Sponsor Highlights

We are privileged each year to work with a wide range of sponsors who are dedicated to nurturing young design talent. As well as offering prestigious Awards to the years most promising design graduates, our sponsors contribute to an extensive programme of activities you can get involved with whilst at the show. Read on below for a few of our highlights.

The House of Peroni Tilt Brush VR Experience

Join The House of Peroni for an immersive VR experience, using technology from Tilt Brush by Google.

Teaming up with three artists to produce bespoke virtual reality pieces around the theme of ‘craftsmanship’, you will be able to virtually step inside the artworks and explore the pieces, before getting stuck in yourself to explore your own artistic talent. 

The Goldsmiths' Company Talks

Visit The Goldsmiths’ Company stand S8 to receive one-to-one advice on developing a future career in silversmithing, jewellery and the allied trades.

Drop in throughout Part 1 for a series of talks on the stand with young jewellers establishing successful careers in the industry. Download the full programme here

Portfolio Reviews

Come and see both the Hallmark Studio on stand S3, and Sainsbury’s Home on stand S2 where they will be holding portfolio reviews and some exciting workshops throughout both parts of the show. 


Throughout Part 2, sit back and watch selected shorts from exhibiting graduates experimenting across moving image, animation, film and gaming. 

Supported by the Raindance Film Festival, the winner will be presented a place on their Saturday Film School . This year’s Screening Room judges include Elliot Grove, founder of Raindance Film Festival and the British Independent Film Awards and Darren Dubicki from Aardman Studios.

New Designer of the Year Judging Panel Part 1

We are delighted to invite a panel of industry experts to judge the most prestigious award offered at the show, The Business Design Centre New Designer of the Year.

Joining us this year for Part 1 will be –
Keith Brymer Jones, Potter and Ceramic Designer
Max Koning, Nina Campbell
Claire Denham-Smith, Stephen Webster
Charlotte Abrahams, Freelance Journalist
Lina Hellgren, H&M
Toby Brundin, Ceramic Review

New Designer of the Year Judging Panel Part 2

We are excited to welcome our judging panel for Part 2 – 

Corinna Gardener, Victoria & Albert Museum
Tin Brown, Sky
Marie Odinot, Nike
Jason Wilary-Attew, Conran
Kate Burnett, Studio

For more information visit our Awards Page.