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Joules – ‘a true British lifestyle brand with an authentic heritage’

Established in Britain by Tom Joule nearly three decades ago, Joules is a true lifestyle brand with an authentic heritage.

Joules started selling clothing at rural shows and events in 1989, so Tom had a deep rooted understanding of their lifestyles and found it easy to capture their interests, attitudes and opinions. He spotted an opportunity in the clothing market to design practical pieces that were colourful and stylish too.

Now a premium multi-channel lifestyle brand, Joules carefully designs clothing, footwear and accessories collections for women, men, children and baby whilst homeware, toiletries and eyewear collections are constantly expanding.

These sought-after collections are distributed across retail stores, online, catalogue mail order, shows and through wholesale channels.

From the start Joules has remained true to its British heritage, whilst remaining in tune with what customers want today. An unrivalled attention to detail and the thinking to provide something different where it’s least expected remain at the heart of everything Joules creates.

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