Kin Limited


Kin Ltd is a UK based producer of home and garden products. Existing to free up hard-working families to be the best they can be, with products that simply help, made by people who care for you with respect for your hard-earned cash. 

Applying over 90 years of hard-earned know-how from our sibling company wilko, Kin produces solution-oriented product brands that create excitement, provide true value and solve problems for our customers’ consumers. 

While Kin shares values with our business family, we’re a company in our own right with aspirations to be a standard bearer for ethical sustainability and to have a material positive impact on society and the environment. Kin is a business with CSR embedded into its purpose. 

Our brands: Kin brands include Clever Pots and Skin Therapy. We develop brands and design sustainable product solutions that are easy to use, reliable, and durable. 

Our Design Ethos: Informed through ethnographical research and trend insights, our award-winning team of product designers take a holistic approach to creativity, usability and commerciality. Designing novel and inventive products as a better way to get jobs done in the home and garden. 

Our values: We are a team that works together to be better every day. Our success is not only defined by what we do and the results we deliver, but also the culture we create as we go about our work. Our values are a big part of our culture and are embraced everywhere, by everyone, in everything we do.


Design is one of the most important factors when building a brand/ business. If we don’t put time, effort and even money into this, it may result in an unsuccessful business. 

The New Designer programme definitely is one of the best platforms to show how we honour design in our organization and how we encourage creativity with a business mindset. 

We are absolutely delighted to support the event, help new designers develop their design career and contribute to the industry in the future.


Kin have supported New Designers for 2 years.

Video: Kin Clever Pots Brand Video.


Chris Dolman Resized

Chris Dolman, Junior Product Designer.
Exhibited at New Designers 2016.

I graduated from the University of Huddersfield in 2016 with a degree in Product Design. After meeting the Kin team at New Designers and chatting about my major project, they invited me to interview for a graduate placement… 6 years later I’m still here!

I’m now working from home, designing exciting new ranges of products for the home and garden, usually with the help of my two cats. I’m part of the same great team, a fantastic bunch of creative and friendly people. We’re always excited to meet the next generation of talent at New Designers.

Advice for graduates: design things in your spare time, apply for competitions and placements, and get yourself out there!

Abbie Fawcett Resized

Abbie Fawcett, Junior Product Designer.
Exhibited at New Designers 2018.

I graduated from the University of the West of England in 2018 with a degree in Creative Product Design. I exhibited my final project at New Designers 2018 and subsequently was awarded the Wilko and W’innovate Award by the team at Kin. Part of the award was a placement opportunity at Kin, which I took and have never left.

I’m now a Junior Product Designer, my first product was launched in 2020 and is part of the Clever Pots range. It was a fantastic opportunity and a huge learning curve to take it all the way from sketch to shelf, I’m very thankful for all the support from the amazing team at Kin.

We’re a tightly knit team of designers and always on the lookout for emerging talent. If I had one piece of advice for graduates, it would be: apply for as many awards and schemes as you can find, it’s a great experience and you never know who you’ll meet!