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The company is still owned by the Kirk Kristiansen family who founded it in 1932.

It is the LEGO® philosophy that ‘good quality play’ enriches a child’s life – and lays the foundation for later adult life. We believe that play is a key element in children’s growth and development and stimulates the imagination and the emergence of ideas and creative expression. All LEGO products are based on this underlying philosophy of learning and development through play.

Only the best is good enough
True to its motto ‘Only the best is good enough’, the LEGO Group has been emphasising the importance of high quality since 1932, where the founder Ole Kirk Kristiansen began making wooden toys. High quality and safe products have remained the focal point for the LEGO Group throughout the years – and it still is. LEGO products are tested rigorously to live up  to the strictest safety and quality standards as well as our own high expectations. This approach has made children and adults return to LEGO products time and again.

Systematic creativity
LEGO bricks are all part of the LEGO system, which essentially means that they can easily be combined in innumerable ways – and just as easily be dismantled. The more LEGO bricks you have, the more fertile your creativity can become. The combination of a structured system, logic and unlimited creativity encourages the child to learn through play in a wholly unique LEGO fashion.

A positive impact
The LEGO Group wants to leave a positive impact – be it in respect to the Group’s stakeholders or the wider community. The LEGO Group is committed to caring for the environment and the society that children will inherit, and to inspiring and developing the builders of tomorrow.

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You might be interested to find out how our @NewDesigners 'One Year In' exhibitors, Lucy Grainge + @MajedaClarke were selected for the current show, by our sister organisation @Design_NationUK. Read on...https://t.co/H4DARtIAlm #textiles #design #GraphicDesign #Graphic #craft

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Catch world-leading craft and design galleries from Britain and beyond under one roof at @CraftsCouncilUK’s #Collect2019 from 28 February – 3 March 2019 at #London’s @saatchi_gallery. Book now >> https://t.co/2HXJC2cnzp

Applications are now open to be part of the new International Craft Pavilion at the @ldndesignfair this September. The pavilion invites contemporary makers from around the world, and across the full spectrum of craft disciplines to apply. >> https://t.co/CY6qeCMtzF

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