The LEGO Group

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LEGO® Design is the home of more than 400 Designers of all trades and the nucleus of innovation for the LEGO Group. Together we design play experiences for small and big kids using our LEGO system in play.

Our mission is inspiring and developing the builders of tomorrow. As children shape their own worlds with LEGO bricks, we play our part in having a positive impact on the world they live in today and will inherit in the future.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do.
Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world’s leading manufacturers of play materials. The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family and employs over 20,400+ people in more than 40 countries.


New Designers has been a source of inspiration and talent for the LEGO Group.


The LEGO Group have supported New Designers for 5 years.


LEGO Flower Bouquet (For ND Sponsor Page)

LEGO® Flower Bouquet, from the Botanical Collection


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Matthew James Ashton

Head of Design

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George Gilliatt

Product Designer

Exhibited at New Designers 2019

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Matthew Marshall

Element Lead, Senior Designer

Exhibited at New Designers 2013

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Patrick Otley

Senior Concept Designer

Exhibited at New Designers 2009

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Fenella Charity

Creative Director

Exhibited at New Designers 2007

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Morten Lund Graff-Wang

Senior Designer

Exhibited at New Designers 2004

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Simon Lucas

Creative Director

Exhibited at New Designers 2003