Winner: Anna Elias
Title of work: Mellea
University: Nottingham Trent University
‘Cohesive and comprehensive body of work with a clear visual voice and very professional standard already.’
MacBook Air + Affinity software or £1000 cash.
This competition brief was to create a brand identity for an eco-footwear brand and was one of the winning projects. The shoes would be made out of sustainable mushroom leather and suitable for outdoor and streetwear. Playful illustration created a fun brand identity that would appeal to kids and families to encourage outdoor exploration and quality time together.
Judges will be looking for the applicant’s use of colour, value, shape, texture, space and form and the impact of these elements on the final design.