The award will be given to a product that puts sustainability at its heart. The central question entrants must answer is ‘will the Planet thank you?’ which isn’t to say commercial impact shouldn’t also be taken into consideration. Everyone should imagine having to sell their design to a buyer: what do they need to know? Is there a market for it? Who will buy it? Am I using materials that are commercially viable? Finally, as yourself – ‘do I love it?’