We are increasingly living our lives in the digital realm but the way in which we interact with the world is still firmly rooted in the physical environment. As many physical brand experiences are now frequently augmented by digital brand experiences, the DCA Futures Award will be looking to recognise design concepts that appropriately balance both.
We will be particularly interested in seeing designs that address issues such as sustainability, where service meets artefact and eco-affordability.
£1,000 cash prize
Dai Sanders – Senior Sector Manager, DCA Design
Rob Giles – Industrial Designers Skill Leader, DCA Design
Martin Crofton – Industrial Designer Skill Leader, DCA Design
Anna Jaanus – Senior Industrial Designer, DCA Design
Winner: Chloe Grieve
Title of work: Shape Play
University: Edinburgh College of Art
Chloe took a very personal story and developed a very cohesive design project full of playfulness, sense of happiness and fun. We are impressed that something so personal can have such a wide reaching application.
The Business Design Centre are pleased to award the winning graduate £1,000 to go towards the development of their design career. In addition, the runner up of this award will receive £500.
Image: Chloe Grieve, Winner of the New Designer of the Year Award 2022.