Name: Samantha Tung
Title: Reverse – A package-free grocery delivery service
Course: BSc User Centred Design
University: Loughborough University
FROM THE JUDGES
Combining smart, universal containers with a dedicated delivery vehicle we were impressed by Samantha’s strong thinking and well-presented story of her sustainable vision, for a package-free grocery delivery service.
Design a new FMCG product/packaging system to help shift consumer behaviours to a more sustainable future.
DESCRIPTION OF WORK
Reverse is a plastic-free grocery delivery service for time-starved parents and young professionals who want to reduce their plastic usage but have limited time to engage with conventional options and want value for money. The all-in-one service is designed to maximise customer’s convenience, product types and efficiency and the reusable containers keep food fresh for longer, with trackers on them to enable a scalable system.