My Mori explores the perception of death in the UK vs Mexico. Jesse researched how conventional attitudes towards death have evolved in the UK. Looking at funeral books and invitation cards, he noted how it was interesting how the design had changed over time. For example, in the 18th century, such paraphernalia would have likely included skull imagery, sometimes referred to as a Momento Mori.

Conversely, in Mexican culture the attitude towards death appears differently. Jesse posits that death is seen as more ironic than tragic in this culture.

My Mori aims to make the subject of death more comfortable. The book serves as a means to interview people before they die and is intended to function as a heirloom that seeks to offer comfort.