The PepsiCo Design & Innovation ‘Unicorn’ Award


Kira Roberts


University of Wales, Trinity St Davids


The prize is a paid internship in our London design studio but working as part of our Global Design function. You will work on diverse but always human centred briefs, bringing our famous brands to life in a way that creates joy through Design and Innovation. 


Hayley Shore – Design Manager -Pepsi, PepsiCo

Richard Waltzer – Innovation Director, PepsiCo

Dan Hearn – Senior Designer, PepsiCo

Charles Salmon – Director of Foods, Europe, PepsiCo

MT Cassidy – VP Design, Europe, PepsiCo


Kira demonstrated great confidence, passion and enthusiasm when talking about her work. She has big ideas grounded by a strong education. A unicorn in the making.



The brief that instigated this project asked UWTSD students to create a design that would instigate Gen Z and Millennials to come up with fresh ideas to promote social change. Kira ran with the tagline ‘let’s start with hi’ which eventually culminated in this project designed for Heineken. Each item in the collection is design to spark conversation that begins with the question ‘What would you change about the world?’. Kira took this question out to her local community and got lots of ideas back. The project is a ‘toolkit to make change’ and the items include illustrations of the issues Kira’s community identified. Playing cards, bottles, bottle openers, chairs, and even social media filters for Instagram and Facebook accessed through QR codes are all geared toward opening conversations and generating new ideas. 


At Pepsico Design & Innovation we approach each day with the fearlessness and passion of a start-up to bring excitement, refreshment and fun to people around the globe. We are looking for like minded wildly talented and diverse designers. We like to call them unicorns.