Heineken Presents Dutch Courage
University of Central Lancashire
‘Great idea and observation to bring relevance to an established legacy brand through engaging copy and building on distinctive assets (star on cam). Very memorable – a great idea, beautifully executed.’
One month paid internship at Turner Duckworth this calendar year.
Heineken Presents Dutch Courage is a conceptualization for an event/experience where attendees come to face to face with their fears in order to gain entry. With research done on trauma bonding, Philip saw that there was an opportunity to encourage community building, collaboration and connection by creating a campaign which encouraged people to go through scary experiences together.
Outstanding design with great ideas, beautifully executed.