Alex Hamilton, Head of Technology Innovation, MADE.COM
Sophie Millington, Marketing Consultant, London Dynamics
Emric Sawyer, Designer, Heatherwick Studio
Michael Valdsgaard, Founder and CEO, London Dynamics

Friday 8 July, 11:45 - 12:15

Listen back to this talk using the audio player:

This panel discussion will be exploring what the future of retail looks like for brands in the Metaverse and how retailers should be getting ready for Web 3.0. We’ll debate the importance of AR when it comes to bridging the gap between the physical and digital worlds and share experiences of how 3D or AR has already effected the world of online retail.
Panellists image


Alex Hamilton, Head of Technology Innovation, MADE.COM

Alex is passionate about creating consumer products that meet the needs of consumers, and provide value to the business. An experienced Product Manager, Alex has spent the last 3 years working for the market-leading online takeaway service in the UK. He’s used to working in an agile development process: prioritising the backlog, designing, validating and building software (along Lean principles) to solve problems that fit business goals and objectives.

Sophie Millington (Marketing Consultant, London Dynamics)

Helping early stage start-ups in the retail sphere with their marketing strategy, customer experience and innovation model.

Emric Sawyer, Designer, Heatherwick Studio

After completing his furniture and design course in Nottingham, Emric has moved onto work for residential, hospitality and commercial projects in the Interior Design world. Providing his skills and knowledge of organic shapes in design and furniture, he now works for the award-winning architecture practice Heatherwick Studio as an Interior Designer.

Michael Valdsgaard (Founder and CEO, London Dynamics)

The mind behind Ikea Place, Michael is a digital and business transformation expert with 25+ years’ experience in retail, technology and customer experience. Founder and CEO of London Dynamics, an innovative provider of solutions enabling the Augmented Reality (AR) revolution in retail. Michael has spent decades helping to deliver revolutionary experiences for retailers through the most advanced and effective applications of AR.