New Designers

Jessica Longstaff, using colour to play with natural beauty

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Seeing the beauty in all shapes, colours and sizes. Jessica Longstaff explores how colour can represent inside and outside with an influence on the human form.

It is clear that colour is an integral part to your design process, tell us – what does colour in design mean to you?.

Colour is key to a process as it can help show the meaning of your work. In my designs I used colour to represent how everyone is the same on the inside and looked into colours that complimented each other along with the textiles that went on top.

Choosing a colour palette not only enhances the design but can entirely shift a mood or perception. How do you go about curating this experience for your audiences?

I focused on what the theme of my collection was when thinking about the colour palette, which was to celebrate life as a women but also to pick similar colours that were inside the body. I focused on going with warm, neutral tones, colours which when layered were quite inviting and can make people feel happy. I believe choosing the right colour palette can influence the way people interpret your designs depending on how it makes them feel looking at it.

Do you have any predicted trends for 2020?

I think there will be a lot of tailored refined silhouettes in 2020, with a range of bright colours.

Creative block is just the worst, what are your tips and tricks for smashing through this wall?

Talking to other people about what you think and getting new opinions can help spark new ideas and also taking a break from thinking to clear the mind is always good.

A world without colour! Tell us how you would cope?

I would see the beauty in black and white.

Hypothetically, if your studio was a blaze and you could save 1 thing, what would it be? e.g. Our Marketing Manager has 3 paintbrushes that have travelled the world with her, but are no longer any good to paint with.

I would probably save my notebook that I write all my research and ideas in as I always keep that with me.

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💥 TAKEOVER BY ONE YEAR IN ALUMNI 💥Hi everyone! I’m a Jake a freelance illustrator based in Bournemouth UK and I’ll be taking over the ND account for the next few posts to discuss my new book and more! ⁠

I was part of New Designers 2017 where I was lucky enough to win the New Designer of The Year Award. Since then I’ve been working with some amazing people, more about them later. I’ve just released my second non-fiction children’s book Darwin’s Voyage of Discovery with my brilliant publisher Pavilion Children’s Books who I met whilst at ND17!⁠

@pavilionchildrens @⁠jkwilliams_⁠


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See craftmanship at its best at the @craftscouncil’s #Collect2020. Taking over @somersethouse for the first time, find stunning pieces in ceramics, glass, wood, jewellery, metals, textiles, furniture & more. Book by 30 Nov to get 20% off tickets
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One Year In applications now open! 🎇Instagram Take over 🎇by One Year In alumni @fflurcowen⁠

"The experience of exhibiting my Sculpted Leather Specimens at New Designers OYI gave me the opportunity to introduce my work to a broad variety of people from different industries. It has opened the doors to exhibitions, including Mission Gallery and Llantarnam Grange Arts Centre".⁠

Are you a newly launched business? Ready to receive expert advice from industry specialists? New Designers is an exceptional platform to let your fresh creative business thrive! Applications for 2020 now now! Link is in our bio 💃🏽⁠

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Textile designer, Amber Sorayapour, is inspired by sea life on the Isle of White, exploring botanical with contemporary painting styles. ⁠

Where do the colourful swirls and oceanic patterns take you?⁠

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